About

Ive been creating a clothing brand for 15 years but never had the guts to take the plunge, now here we are.

Leet comes from the term L337 which i first came across when i was around 12 years old playing my first computer game, It is online slang for the word Elite, Which is to acknowledge that someone is skilled and knowledgeable. Combined with our slogan, The game comes easy which is a phrase that is usually used to describe someone who is a natural at a paticular skill. Then we have our motto that is whatever you do, do it elite, Which is used to describe the fact that our brand is for everyone, Whatever you do, Whatever your skill or hobby is, wherever you come from do it elite. You might see the word Game alot in our branding, Game refers to whatever you skill or hobby is, Like the term 'You've got game' or 'Your sneaker game is fire' and that is what ties all of this together. Last but not least, the . on the end of the leet refers to the word fullstop, Elite fullstop.

I created leet with the vision of a lasting community of loyal followers from all walks of life that could come together and celebrate the beautfy of life and show off their game, when you see someone reppin leet you know what they stand for, Through the proccess of creating leet the most common conception that i came across was that the brand needed to be niche and it needed to be aimed for a specific audience but leet is aimed for everyone and we aim to cater to everyone.

Leet's aim is to become a brand known for giving its community what it want's and for being consistant and supportive. Leet will share its ideas with the community and ask for help on what colorways should be created to help tie people's outfits together. We also beleive people should be rewarded for supporting us and thats why when we send orders there will be a chance that your  order will contain freebies, If you dont get something dont worry next time we will have you covered. We understand that community is what keeps brands alive and for people to choose us and spend their hard earned money with us is something we will always be grateful for and that is why you deserve to be rewarded.

There is so much more to come on this journey, Socks are just a starting point, Dont worry we will have you covered, Whatever it takes.

Thankyou
Team leet.
The game comes easy.
Whatever you do, Do it elite.